The crowning achievement of that campaign was the passage of the 2010 “Healthy, Hunger-Free Kids Act,” which created federal nutrition standards for school lunches. Obama in her role as first lady spearheaded the Let’s Move campaign, a program aimed at ending childhood obesity. makes and markets food and beverages for kids,” the release said. The former first lady holds the title of co-founder and “Strategic Partner” at the nutrition company, which will operate as a public benefit company with a “mission to create higher standards for how the U.S. PLEZi is already available at some major retailers, with the company planning to roll out other snacks and beverages in the coming years “focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness,” according to a news release. Its first product, PLEZi – a fruit juice for kids – contains 75% less sugar than average leading 100% fruit juices.
Obama is launching PLEZi Nutrition, she said at the festival. “I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.” You’ve got to get inside-you’ve got to find ways to change the food and beverage industry itself,” Obama said in a speech at The Wall Street Journal’s Future of Everything Festival. “I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. Former first lady Michelle Obama announced Wednesday the launch of a healthy food and beverage company she co-founded to offer parents “healthier, great-tasting products” for their children.
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